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Understanding Visual Hierarchy in Design: The Art of Guiding the Viewer’s Eye

In the world of design, one of the most crucial principles is visual hierarchy. Visual hierarchy refers to the arrangement and presentation of elements in a design to guide the viewer’s eye and emphasize the most important parts of the content. It’s how designers control the flow of information, ensuring that the viewer engages with the design in the intended order. Whether it’s a website, a magazine layout, or a poster, establishing a clear visual hierarchy can greatly impact how well a message is communicated.

In this article, we will explore what visual hierarchy is, the key elements that contribute to it, why it is essential in design, and how you can apply it effectively to your work.

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