Typography is more than simply selecting a typeface or font; it’s about how text is arranged to create a visual harmony that enhances readability, conveys a message effectively, and evokes emotions. Among the many components of typography, one of the most subtle but crucial elements is kerning. This seemingly small detail—adjusting the space between individual characters—can make the difference between a design that looks professional and one that seems amateurish. Within kerning, there’s a special technique called optical kerning, which relies on the visual perception of space rather than mechanical, mathematically equal spacing between letters. In this article, we will explore the principles of optical kerning, its importance in design, and how to implement it effectively in your work.
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